If your restaurant is in need of a boost, you may want to take a look at your menu. Chances are you can make some changes that will significantly impact your business for the better. In the same way you need a chef to cook, a designer to decorate and an architect to build, you could use a menu expert to ensure that your presentation is as effective as possible.
Menu Cover Depot, a website that sells restaurant menu supplies, has a great written piece detailing a properly engineered menu, with tips for attracting customers and boosting revenue. Check out the source link after the break for the full article, so you can get started making improvements right away.
Your menu is one of the most important ways you communicate with your customers. A well designed menu can influence what your patrons order, and how much they spend at your establishment. A large, exhaustive menu can fatigue customers by overloading them, and even a disorganized menu can turn patrons off your food. Just the same as with buildings, cars, software, pretty much anything you can think of, a great design goes a long way towards great results. Independent menu engineer Gregg Rapp estimates that by properly engineering your menu, you can noticeably increase your restaurant's revenue. Menu Cover Depot has put together a fantastic article outlining Rapp's findings, and the three main steps you can take to help your menu stand out, and really start speaking to customers. They cover everything from the size, shape and structure of your menu, to subtle design details that can help make your dishes pop off the page. Click the link below for their full article.
Original source: Menu Cover Depot
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